HTHow to Use Facebook to Grow a Small Business in 2026
A product description is the short text under a product photo. It tells the customer what the product is, who it is for, and why they should buy it. A clear description can turn a looker into a buyer. A long, confusing one can lose them.
This guide shows how to write it in plain words.
Start With Who It Is For
Write the first line for one person, not for everyone. Say who it is for and what problem it solves.
Example, instead of: "This is a very good soap with natural ingredients."
Write: "A gentle soap for dry skin. Soft, smells fresh, good for daily use."
The customer can see at once: is this for me? For how to set the right price for that product, see our guide on how to price your products for a small business.
Say What It Does, in Simple Words
Use short, plain words. Say what the product does, what it is made of, and how to use it. Do not use big words that a customer will not understand.
Write 3 to 5 short lines, not one long block of text. Example:
- Handmade soap, 100g
- For dry and sensitive skin
- Smells of lavender
- Use daily, keep dry after use
Add Size, Colour and What Is in the Box
Customers ask the same questions again and again: how big is it? What colour is it? What is in the box? Answer them in the description, before they ask.
Write the size next to a hand or a coin in a photo too. A photo plus a clear size stops most questions and stops most returns. For the costs to check before you set a price, see our guide on the hidden costs of running an online store.
End With One Clear Next Step
End every description with one clear step: "Message us to order", "Add to basket", or "Visit our shop today". Do not give three choices — give one.
If you sell on more than one place, keep the same words everywhere. The same product should say the same thing on your website, on WhatsApp, and on Amazon. For selling on Amazon, see our guide on how to start selling on Amazon in 2026.
Do Not Copy Other Shops
Write your own words. Do not copy another shop's description. It can get your listing in trouble, and customers will not trust you.
You can look at other shops for ideas — a good first line, a clear size list — then write your own version, with your own product and your own words.
FAQ: Product Description
How long should a product description be?
Short. About 5 to 8 lines is enough. Say who it is for, what it does, the size, the price, and what to do next.
Should I write the price in the description?
Yes. A clear price builds trust. Hiding the price makes people leave.
What if my product is simple?
Simple is good. Say what it is, who it is for, and how to use it. That is all most customers need.
